Design Reference
SOK, Heymo 1 Espoo
Virtual twin of the under-construction space to support design and marketing
_2021
SOK, Heymo 1 Espoo
Challenge
- Solving design difficulties and using 3D material for marketing purposes
Solution
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We transformed the 3D models of architects and interior designers into models suitable for virtual reality and created a virtual twin of the space. In facilitated workshops, project designers, prospective employees, and test customers were able to virtually explore the lobby areas and mock-up room of the upcoming hotel and provide feedback from their perspectives.
Once the refined plan was completed, and the construction of the physical space began, we started preparing the animation for pre-marketing. All of this from the same material.
"VR modeling helps the user to realistically visualize future spaces from the beginning of the project and address the challenges of a two-dimensional plan in time. The perspectives of future customers and employees are realistic as they see the future spaces through the VR model, allowing the entire service path to be user-centric, considering both workflow and customer use."
Jukka Kaartinen
Development Manager, SOK Mara Chain Management